A consumer insight department in a leading multinational FMCG is dealing with multiple brands in a vast geography targeting complex demographic consumer base of a third world country (Pakistan). The challenges faced revolved around decision making for consumer targeted marketing campaigns and their ROI. The consumer insight head contacted us to help them with creating a closed loop system for gaining insight into their consumer base.
We @Buraq noticed that consumer insight leadership based their decisions on wide variety of quantitative and qualitative data coming from isolated departmental and external systems/processes. Our solution proposed was to enable the organizational transformation by creating a single view of data. We relied on Big Data techniques to integrate silo based data and data visualization tools to enable the management take informed decisions.
A Leading International Digital Agency with decades of experience and a long list of partners in Asia Pacific and North America Regions wanted to migrate their Experience management platform serving their top client, an Automotive OEM in more than 100 markets. They engaged us to help them with the migration that required a complete change over of the existing technology stack.
We @Buraq proposed a layer based phased migration approach that accounted for the major differences between the platforms. We scoped and developed a POC addressing the technical risk to demonstrate that it is possible to use multiple content repositories and marketing clouds as one solution, leading to a gradual decommissioning of existing system components. The lessons learnt are being used for planning the final migration approach. The technologies used for this are Adobe AEM & Marketing Cloud, Oracle 11g Web Centre Sites.